Cool new IBM video about axle, media storage

screen-shot-2016-12-17-at-5-36-39-pmIBM just posted this nice video interview, covering how axle Video works with IBM’s Spectrum storage products to handle the explosion in number and size of media files. The production values are pretty slick – many thanks, IBM team!

By way of context, we estimate that video applications consumed over 100 Exabytes (1 Exabyte = 1,000 Petabytes = 1,000,000 Terabytes) of newly installed storage this year! It’s a staggering amount and is likely to grow in strong double digits annually over the next few years. No wonder so many teams are looking for solutions to manage it all…

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So it’s come to this? The cloud is actually an 18-wheeler.


If you were wondering how the cloud was going to magically handle all your high-res media, today has brought an answer.  Amazon introduced its latest cloud gateway, called ‘Snowmobile’ – and no, it’s not April 1st nor am I making any of this up.  It’s a semi truck housing 100 petabytes of data storage, and it pulls up to your front door, hooks up (presumably via 10 Gigabit Ethernet) and copies all your stuff from your server, before driving off to Amazon’s nearest datacenter.  They developed this because, understandably, people were disappointed at the upload times for massive amounts of media and other big data; last-mile bandwidth is still often much more limited than we’d like.  This isn’t an argument against the viability and obvious robust health of the cloud IT model, just a reality check that some things, like big collections of media files, still live on and are best managed on actual drive-based storage.  Of course, at axle all our products are built on that principle, so we’re delighted to see Amazon, uh, driving our way.

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Videomaker compares axle to 3 leading cloud-based collaboration services


December’s Videomaker magazine brings us a roundup of video collaboration tools. The article compares our axle 2016 software to Wipster,, and AFrame, and I’m delighted to say that ours was the only on-premise solution that made the cut!  In other words, we catalog your media where it already lives, on your networked storage, whereas the others all expect you to upload it to cloud storage.  The article is an excellent overview of what’s available on the market, and contrasts the strengths of the different approaches. Interestingly, the other 3 companies have raised a combined $20m+ in venture capital!  By contrast, axle continues to grow our software business based almost exclusively on revenue from customers, which may give us some advantages in the long haul.

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axle Customer Janet Echelman headlines at Adobe MAX


We’re delighted that sculptor Janet Echelman, who does amazing large-scale installations around the world, was a keynote speaker at this year’s Adobe MAX in San Diego.  Janet’s inspiring story and groundbreaking work made a real impression on the more than 10,000 attendees at her presentation.  Why axle?  Unlike most sculptures, Janet’s are designed to move and change colors and patterns based on their environment, winds, and even input from the Internet.  As you’d imagine, she and her team at Studio Echelman have amassed many thousands of media assets over the years, both video and photo – from behind-the-scenes footage to gala unveilings.  axle 2016 gives her team a way to find just the footage they need.

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axle at FCPX Summit in Cupertino


We spent a fantastic 3 days at the FCPX Summit last week/weekend, which included a visit to the Cupertino campus to meet with the FCPX, Compressor and Mac hardware teams.  The sessions at the Summit were super-informative, and the participants (from a good mix of educational and corporate sites) were engaged, knowledgeable and really strong on workgroup and media management topics.  We’ll definitely be back next year.

We also got hands-on time with the new MacBook Pros, touchbars and all. Having a small, full timeline under your fingertips while you can zoom in on the main timeline onscreen (or go to a full-screen player view) is simply awesome.  And last week’s FCPX 1.3 release, which kind of snuck out there with the laptops, has some really impressive advances (including audio ‘lanes’ – kind of smarter tracks) that should go a long way towards bringing FCPX into the mainstream.  Its 4K performance is really compelling, which is becoming a very key issue these days!

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axle customer Michael Korpi of Baylor wins prestigious SMPTE award!

screen-shot-2016-10-27-at-5-23-23-amWe’re delighted to report that SMPTE has just announced their first-ever prize for Excellence in Education, and it goes to Baylor’s Michael Korpi – who happens to be an axle customer.  Michael’s use of axle extends through Baylor’s pre-editing and editing workflows; they have 150+ terabytes of NAS-based network storage and employ axle 2016 to catalog its contents, search for media, and do subclipping and review and approval.  We’re thrilled that one of our university sites (which also include Harvard, MIT, UCLA, Sheridan College and Berklee College of Music) has won this prestigious prize, and look forward to a continued great relationship with colleges and universities in the US and abroad.  Education is one of the fastest-growing markets for axle’s radically simple media management solution, now installed at over 350 sites worldwide.

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10 Gigabit networks are now super-affordable

Screen Shot 2016-05-27 at 9.44.25 AM

Netgear just announced a 16-port network switch, the XS716T (catchy name, huh?) that offers 16 ports of wire-speed 10 Gigabit connections for about $100 per port.  They already had a smaller switch, the XS708T, that costs well under $1000. Both of these switches let a workgroup edit HD and even 4K media off of shared storage, without time-consuming local copies to hard drives or RAIDs. This is a pretty major change from the days when 10 Gigabit switches cost upwards of $10,000, and means that the widespread availability of video editing for small teams is only going to accelerate.  Netgear’s webinar announcing the new switches (as well as larger stackable configurations) is viewable at this link.

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