NAB – today, we announced the release of a breakthrough media analysis and search platform, axle ai, as well as the first product based on this platform. Postproduction teams can save a ton of time that would otherwise be spent manually tagging their media, and can benefit from the ability to find media that may not have been managed at all, often simply with cryptic multi-digit filenames from camera media. The ‘ai’ in axle ai stands for artificial intelligence, shorthand for a variety of deep learning technologies which are rapidly making machine analysis of media files not only possible, but compelling in real-world use.
axle ai helps video postproduction teams bypass the laborious task of entering detailed metadata about every scene. Instead, users simply select a frame from a video, or grab an image from any onscreen source including web pages. axle ai is then able to rapidly identify a ranked list of media clips, as well as the exact segments in those clips, whose contents most closely match the image.
“axle ai is a major breakthrough in media management productivity”, said Sam Bogoch, axle Video CEO. “In conjunction with axle 2017, it brings automatic metadata creation, faster production, and new possibilities for media search and reuse to a wide range of video professionals. This type of solution was not even conceivable until very recently, and we’re excited to be the leaders in bringing it to market.”
We’re delighted to announce that axle 2017, our next-gen radically simple media management tool, is now shipping. It represents a full year of work on scalability, system stability and new features. We’re seeing axle deployed in an even wider variety of sites (over 400 in all, including corporate, religious, university, sports, broadcast, and postproduction customers).
• support for over 2 million assets in a single database
• new metadata field types and expanded metadata panel size
• optional Advanced Transcode module replaces Telestream Episode Pro and Engine
• optional Softron MovieRecorder integration for realtime ingest monitoring
• optional cloud archiving – this module allows archiving to most major services, including Backblaze, Wasabi, Amazon and Microsoft
• optional mirrored cloud deployment for external review and approval
Avid’s Bob Russo has done it again – today, FCP.co posted a new tutorial video covering the powerful workflows that are available with Apple’s Final Cut Pro X, axle 2017, and Avid’s NEXIS|PRO storage system. Yet more indications that Avid is really opening up their strategy these days – and also an impressive showcase for for the growing uses of FCPX.
Our storage partners G-Technology have a new event space in LA, and we held a joint event there together with Adobe highlighting the ways our customers are using radically simple media management with G-Tech storage and Adobe Creative Cloud applications. Our resellers Maxx Digital co-hosted. There were well over 100 sign-ups and 82 attendees – thanks, everyone, for attending! We were joined by some other great vendors – RED, with their killer digital cinema cameras, Eizo, with their HDR-capable monitors, ATTO, with high speed 10GigE and FibreChannel connectivity, and Atomos, whose portable field capture/display units have taken the video world by storm. Each vendor had a representative at the event to answer questions, and a table for hands-on demos.
The event highlighted a joint customer of ours who manages Kenny Chesney’s tour videos. More on this great application of axle software and G-Tech storage soon!
Bob Russo, product designer for Avid’s storage products, put together an excellent video tutorial on the workflow for Premiere Pro CC with Avid’s NEXIS|Pro, using axle 2017 software and our Premiere panel. It’s definitely a new era when Avid is not only selling, but promoting and explaining open solutions with the ‘coopetition’. At three minutes in length, the video is a quick, informative intro – or you can just read the accompanying blog post. Thanks, Bob!
Just before the holidays, we held an in-depth webinar covering what’s possible with today’s 10 Gigabit Ethernet technology and our radically simple media management. Corky Seeber, CEO of our longtime partners Small Tree, who pioneered 10 Gigabit networking on the Mac, cohosted the webinar with us. If you’re interested in faster network speeds (and who isn’t?), 4K editing and the evolution of high performance storage for video applications, you should definitely check it out.
IBM just posted this nice video interview, covering how axle Video works with IBM’s Spectrum storage products to handle the explosion in number and size of media files. The production values are pretty slick – many thanks, IBM team!
By way of context, we estimate that video applications consumed over 100 Exabytes (1 Exabyte = 1,000 Petabytes = 1,000,000 Terabytes) of newly installed storage this year! It’s a staggering amount and is likely to grow in strong double digits annually over the next few years. No wonder so many teams are looking for solutions to manage it all…