axle ai 2020 is here!

We’re excited to announce immediate availability of our flagship axle ai 2020 software for media teams. This release addresses four major needs in the market:

1.         Integrated remote access.  Axle’s software has always been browser-based; however, many of its customers have chosen to use its video search and Premiere integration features on premise.  The 2020 release offers native remote access, to accommodate the huge shift in workforce location as a result of COVID-19.

2.         Affordable monthly subscription pricing model. Depending on configuration, axle ai 2020 is priced from $199 per month up to $999 per month, which can include subscription-based automated transcripts of video using the axle Speech transcription engine. Previously, axle ai licenses entailed the up-front purchase of a software license, a model the company will continue to make available.

3.         Integration with Adobe’s industry-leading Premiere Pro CC application, which now supports both transcript-aware timeline editing and seamless relinking of high-resolution media based on preliminary edits performed with axle ai’s proxy media.

4.         Robust, high-speed file transfer to and from the axle ai 2020 server for the remote workforce, now included with each installation.

More details available from the press release.

Posted in Uncategorized | Leave a comment

axle ai launches Republic equity crowdfunding campaign

Learn more at

We’re thrilled to be partnering with Republic, one of the leading equity crowdfunding sites, to reach out to the angel investment community. You can learn all about the equity crowdfunding raise here.

Posted in Uncategorized | Leave a comment

Killer integration with media monitoring app

We’ve just announced a partnership with, the browser-based application that lets you create and monitor a personalized view of multiple media sources. Combined, the two products give you a 360-degree view of all relevant media; from the internet and corporate data feeds via, and from new media in your creative workgroups via axle ai. Pricing starts at US $995 per month for 5 users for the complete solution, or you can purchase the software combo starting at $19,995. It’s ideal for small broadcasters, or media teams in election campaigns, corporate, sports venue, or house of worship settings. We’ll be showing the combined solution at our IBC stand (Hall 7, stand D33) – be sure to stop by for a demo.

Posted in Uncategorized | Tagged , , , , , , , , , | Leave a comment

Four. Times. Faster. axle ai 2019 is now shipping!

Four times the performance, and great new features

We’re delighted to announced that axle ai 2019, our newest release packed with powerful features and improvements, is now available. Among key benefits, it’s more than four times faster than axle ai 2018 when scanning catalog volumes for new files; the queues of files being catalogged, transcoded and sent to AI engines are now visible through a robust new status panel, thumbnails of media in the grid and list views are now scrubbable by waving your mouse over the thumbnail, and our panel for Adobe Premiere Pro has been significantly upgraded. Contact us for a demo or to get the latest software.

Posted in Uncategorized | Leave a comment

“Impact of AI on Media” panel in Santa Monica, August 19th

axle ai is co-sponsoring a panel for the wider LA tech and media community on August 19th on the impact of AI on the media industry. It’s sponsored by the Harvard Alumni Entrepreneurs Association and Harvardwood. The panelists are:

• Darren Hendler, Director of the Digital Human Group at Digital Domain

• Sam Bogoch, CEO of axle ai, Inc

• Rick Grandy, Senior Solutions Architect at Nvidia, Inc.

We hope you can join us – sign up here. The event will be held at the Expert Dojo, in the Santa Monica Place shopping mall/complex.

Posted in Uncategorized | Leave a comment

Great NAB 2019 booth turnout, announcements and demos

We had an awesome NAB show this year, with over 450 visitors to our booth, key announcements with SpectraLogic, NetApp and Reely, and powerful demos of our axle ai 2019 and axle ai connectr products. Our CEO, Sam Bogoch, participated in an IABM panel on media management while at NAB – click here to watch a recording. Great conference, and we’re already looking forward to IBC in Amsterdam (Hall 7.D33)!

Posted in Uncategorized | Leave a comment

Expert Dojo Podcast with Brian McMahon

In a wide-ranging conversation, Brian and Sam Bogoch, our CEO discuss how axle ai got its start, some of the early challenges it faced along the way, and where the field of video management and search is headed. It’s a breezy and entertaining half-hour podcast, as Sam and Brian touch on unicorns, Betamax, bootstrapping a successful company, the future of AI in video, and the mysteries of accumulating too many hard drives, among other topics.

SoundCloud –

YouTube –

iTunes Podcasts –

Castbox for Android –

Posted in Uncategorized | Leave a comment

Discussing AI on Digital Production BUZZ

Screen Shot 2018-10-31 at 6.40.44 PM

Had a great time on Larry Jordan’s show last week; we explored topics around AI adoption in the media industry, and why machine learning and artificial intelligence make such a huge difference to how media can be searched, understood and monetized.  It’s probably the biggest change since video went from analog to digital…

Posted in Uncategorized | Leave a comment

connectr launches at IBC – great response!

Screen Shot 2018-09-21 at 9.25.26 AM

We launched our new product, connectr™, last week at IBC and the feedback and early orders we received were amazing.  The product is a departure for axle ai – it’s an affordable visual tool for tying together multiple video processing applications (think Zapier for professional video), and the consensus was that our industry really needs a tool like this.  The positive reactions included integrators, broadcasters, corporate and live event video teams and perhaps most importantly, other software vendors.  Early adopters include Archiware, FileCatalyst and ToolsOnAir, with more to follow; integrations for FFMpeg and FFMBC, as well as our own axle ai media management solution, are included.  You can find out more at

Posted in Uncategorized | Leave a comment

Gerry Field of American Public Television at NAB

Screen Shot 2018-05-23 at 10.48.37 PM

We had a phenomenal show at NAB last month, and one of the high points was this interview with me and Gerry Field, our longtime customer at American Public Television in Boston, as part of the NABShow Live series.  We were able to cover a lot of key topics including Gerry’s workflow and reasons for choosing axle, and also our latest product news from the show including our axle ai Hub appliance (seen in the foreground).  We hope you enjoy it – questions welcome, as usual!


Posted in Uncategorized | Leave a comment