NAB – today, we announced the release of a breakthrough media analysis and search platform, axle ai, as well as the first product based on this platform. Postproduction teams can save a ton of time that would otherwise be spent manually tagging their media, and can benefit from the ability to find media that may not have been managed at all, often simply with cryptic multi-digit filenames from camera media. The ‘ai’ in axle ai stands for artificial intelligence, shorthand for a variety of deep learning technologies which are rapidly making machine analysis of media files not only possible, but compelling in real-world use.

axle ai helps video postproduction teams bypass the laborious task of entering detailed metadata about every scene. Instead, users simply select a frame from a video, or grab an image from any onscreen source including web pages. axle ai is then able to rapidly identify a ranked list of media clips, as well as the exact segments in those clips, whose contents most closely match the image.

“axle ai is a major breakthrough in media management productivity”, said Sam Bogoch, axle Video CEO. “In conjunction with axle 2017, it brings automatic metadata creation, faster production, and new possibilities for media search and reuse to a wide range of video professionals. This type of solution was not even conceivable until very recently, and we’re excited to be the leaders in bringing it to market.”